Stationary Suite
For this project, I rebranded the media company Variety and created a stationary suite (A business card, an envelope, and a letterhead). I wanted to maintain Variety's iconic bold look while giving it a modern feeling. I retained the swoop that was originally seen in the V and put it into the icon. I maintained that clean, bold look throughout to create a cohesive set of branding.
Letterhead Design
For the letterhead design, I wanted to prioritize good readability and heirarchy while maintaining visual interest. On the back side, there is a full scale image of a celebrity that would have been recently featured on the cover of Variety Magazine. On the front side, the image carries over, and there is template for a note and signature to be included.
Business Card
The front side of the business scard is a full scale image of another recently featured celebrity with the logo interacting in front of and behind the figure. The back features a straightforward template for adding one's name, title, and contact information.
Mailable Envelope Design
The envelope features the classy red and black company colors and the Variety logo. The only aspect that is editable is the name and address for each envleope. This design meets mailing standards.
Animated Logo
Lastly, I animated the ribbon icon in After Effects, having it start out of frame and come in from the left, swooping underneath the letters of the logo type, and finishing in it's static position.